Corporation & Brand

Burlington

With effect from 1 April 2008, FALKE KGaA has acquired the Burlington trademark rights.

Thus, the FALKE GROUP now has two prestigious brands within the company. Both brands will maintain their independent personality and identity which will be consistently pursued and further developed. The Burlington brand with its unmistakable argyle tartan pattern of Scottish origin ideally supplements the existing FALKE portfolio. Its future orientation will be reflected in both its reliable premium quality, as well as its positioning as an international, innovative lifestyle brand: within the FALKE Group Burlington presents itself as cosmopolitan and stylishly modern – an expression of a unique lifestyle that interprets international ‘Brit Style’ and ironically interacts with tradition.

Franz-Peter and Paul Falke, owners of the FALKE-Group, are very pleased about this important, strategic step: “The Burlington brand fits perfectly into our portfolio. Beside the obvious synergies we see an enormous development potential.”